Strong Performance for Perfect Bride in India

ISTANBUL: Global Agency‘s hit reality format Perfect Bride, which has been licensed and optioned in 19 territories, drew in millions of viewers in India with its grand finale this weekend. 

Perfect Bride has now become India’s first wedding reality show that has resulted in an actual wedding. In the finale, which aired on Saturday, 24-year-old Rumpa was crowned India’s "Perfect Bride." She was then married live on television after receiving millions of votes from viewers. 

Izzet Pinto, the CEO of Global Agency, commented: "It has been our best-selling title since 2006 and has been successful in every country where it’s been broadcast." He added: "Viewers become addicted to the drama and sponsors love these kind of programs."