Strawberry Shortcake

ORIGIN: First introduced in 1980 by American
Greetings Corporation as a greeting-card line, Strawberry Shortcake became one of the biggest licensing
programs of its time, generating more than $1 billion in retail sales from 1980
to 1985.

DISTRIBUTOR:
DIC Entertainment, the
global licensing agent

CREATOR: American Greetings Corporation

TV SHOW: Seasons 1, 2 & 3 (28 half-hours
total) and a 70-minute feature film, Strawberry Shortcake Sweet Dreams

SYNOPSIS: The Strawberry Shortcake television series follows the
good-hearted and lovable adventures of Strawberry Shortcake and her friends who
live together in the "berry sweet" world of Strawberryland. With
darling and mischievous characters like her sister, Apple Dumplin', her
friends, Huckleberry Pie, Ginger Snap, Orange Blossom and Angel Cake, and her
pets, Custard and Pupcake, Strawberry Shortcake and her friends grow better all
the time, exploring whimsical new lands while learning valuable lessons.

EXECUTIVE
PRODUCERS: DIC
Entertainment, American Greetings Corporation

COMMISSIONING
BROADCASTER: CBS
Saturday morning children’s block, Kewlopolis

TV SALES: Europe: M6, TiJi, Ki.Ka, Junior TV,
GMTV, VRT, Jetix, Mediaset, SIC, Alter Channel, Channel 4, TV Norway, TV2, Cartoon
Network, M Net, ATV, Hop Channel, Space Toon, Minimax, TV Polska

Latin America:
Canal 9, RDP, SBT, Televisora de Costa Rica, Ecuavisa, Provideo, Cartoon
Network, Medcom, America TV, RCTV

Asia Pacific:
Disney Channel, Cartoon Network, Rajawali Citra TV, Media Prima Berhad,
Telemedia, C4U Media, Hwazan

MAJOR
LICENSEES: Playmates
(master toy), Twentieth Century Fox Home Entertainment (home entertainment),
Penguin Putnam (publishing), Koch (music), Game Factory (video games)

Strawberry
Shortcake, which has
generated over $2 billion in global retail sales (cumulatively from 2003 to
2007), has over 300 licensees worldwide and is available at every major U.S.
retailer. Additional product lines include greeting cards, apparel,
accessories, domestics, jewelry, activity, mobile, novelty and more, as well as
product extensions under the Strawberry Shortcake Baby and Classic programs.

STRATEGY
FOR ROLLOUT: Plans for
2008 include building on the gains made this year, which saw the release of new
product lines, multiple DVD releases, a theatrical feature, books and music, a
U.S. broadcast network debut and continued online growth: the Strawberry
Shortcake website,
www.strawberryshortcake.com, averages 200,000 unique visitors per month while
growing 40 percent month over month.

DIC and
American Greetings Properties will continue to work with partners to build the Strawberry
Shortcake franchise
with new brand themes (dance, western, music, fairytale and Hollywood glamour),
content, categories and distribution channels in development through 2010.

Playmates will
continue to roll out new merchandise, as well as support the brand with
national advertising campaigns. Penguin Putnam had 11 new books in release this
year, and to date has sold more than 11 million books from the Strawberry
Shortcake publishing
program. Twentieth Century Fox Home Entertainment recently released Let’s
Dance and eight new
DVD titles are planned for 2008 and 2009.