StarHub to Launch New Sports Channels

SINGAPORE, September 24:
StarHub Digital Cable will roll out two new sports channels in Singapore, with
the 24-hour cricket channel Neo Sports due to launch September 26, and the Golf
Channel on October 16.

Neo Sports will feature
all home matches by the Indian and Bangladesh cricket teams, as well as Indian
domestic tournaments. The channel will also showcase various cricket-related
programming including interviews with top cricketers and analyses. The
programming on Neo Sports will complement StarHub’s current cricket offering,
Cricket Channel, which offers international “live” cricket matches by the
International Cricket Council (ICC), and home matches by the Australia and
England cricket teams. Neo Sports will be bundled with the Cricket Channel, to
form the new Cricket Group with a monthly subscription of S$30. From now till
end March 2008, customers can enjoy the Cricket Group at a discounted price of
S$25 monthly.

The Golf Channel is a
24-hour channel featuring tournaments played around the world including news,
instructional and original productions. The channel will air over 60 hours of
“live” and delayed coverage of all the golf happenings around the world each
week, and these include U.S. PGA Tour, European PGA Tour, LPGA Tour, Champions
Tour and Nationwide Tour. Golf Channel will be available at no additional cost,
to all Sports Group customers using the digital set-top box, HubStation or HD
set-top box. The other Sports Group channels are ESPN, Football Channel, Goal
TV 1, Goal TV 2, STAR Sports, SuperSports and SuperSports Plus.

Additionally, StarHub has
acquired the broadcast rights for the current season of National Football
League (NFL), to be aired over Goal TV 1 and Goal TV 2. Goal TV 1 and Goal TV 2
will carry two “live” NFL games each week, and the weekly magazine show NFL
Game Day, from September to
January 2008.

“The new Cricket Group,
comprising Neo Sports and Cricket Channel, will provide an enhanced value for
our cricket customers as they will enjoy a double dose of their favorite
sport,” said Patrick Lim, StarHub’s VP of cable TV services. “We hope that our
cricket customers will be thrilled with this news and with StarHub’s extensive
cricket content.”