StarHub Ramps Up Cricket Offerings

SINGAPORE,
March 13: StarHub will replace its Cricket Channel with STAR Cricket, a 24-hour
network dedicated to cricket action from around the globe, and will add Cricket
Extra to its Cricket Group.

STAR Cricket is fully
packaged by ESPN STAR Sports and airs live and delayed international and
regional cricket events, cricket news, archive programming and magazine and
reality shows. Cricket Extra will feature occasional simulcast of live cricket
events, so viewers can choose which live event to watch. The channel will also
serve as a platform to air selected cricket tournaments that are not available
on STAR Cricket or Neo Sports. Both channels will be made available on March
17.

Patrick Lim, StarHub's VP
of cable-TV services, said, “We are committed to meet the diverse needs of our
customers, and even though cricket is considered to be a niche sport, we have
consistently looked at ways to enhance the range of world-class cricket content
available on our platform. We added Neo Sports to the Cricket Group last year,
and are confident that fans will be pleased with the latest cricket offerings
on STAR Cricket and Cricket Extra. We share a strong relationship with ESPN
STAR Sports, and we are pleased to partner them to offer STAR Cricket to the
fans here.”

Added Adam Zecha, ESPN
STAR Sports’ senior VP of affiliate and multimedia sales, “We have been
bringing the best of international cricket to fans in Singapore through StarHub
for many years, and we are glad to further extend our partnership with StarHub
through this initiative. STAR Cricket is the definitive cricket channel and has
a proven track record in the Indian subcontinent, a region with very discerning
cricket fans. We firmly believe that the channel will win the hearts of viewers
in Singapore with its extensive and compelling 24-hour cricket content.”

—By Kristin Brzoznowski