STAR Staffs Up

HONG KONG/LONDON: Yeshpal Sharma has been named STAR’S VP of distribution and advertising sales for the U.K. and continental Europe. 

Sharma will oversee STAR’s operations across the territory, focused on expanding advertising sales and distribution of STAR’s Indian and Chinese-language TV services. Sharma will report to David Wisnia, the company’s senior VP of distribution and sales and head of STAR’s North American and European offices. Previously, Sharma was at Eurosport, where he served as sponsorship director out of Paris since 2007. 

"With the continued expansion of Asian communities across the U.K. and Europe, we have a real opportunity to further increase our presence," said Wisnia. "Yeshpal, along with the talented team we have in place, will be counted on to grow our revenue base in line with the excitement that the STAR brand is generating among our growing number of viewers here."