Sprint Launches New Mobile TV Network

OVERLAND PARK, October 16: The U.S. wireless carrier Sprint
has launched SEE (Sprint Exclusive Entertainment), a new mobile TV network
delivering original on-demand programming about music, sports and entertainment
news to Sprint video-enabled phones.

SEE will be available at no extra charge to Sprint customers
with any Power Vision data plan. SEE can be accessed by simply clicking on the
phone’s media player from the main screen, scrolling to SEE on a channel menu
similar to cable TV, and then selecting a program to watch.

SEE’s brief on-demand programs average approximately two
minutes in length and focus on three major areas: sports, music and
entertainment news. The programs are shot at various on-site locations and at a
new studio managed by production partner Intersport. SEE will continue to build
its content offerings in the months ahead.

SEE delivers more than 150 programs each week that are
hosted by well-known personalities. Content includes music programs hosted by former
VH1 VJ Rachel Perry, including music news about artists, album releases and
upcoming tours, a weekly "Top 10 Videos" segment, exclusive artist
interviews, and exclusive concerts. As news breaks, SEE music programs are
released throughout the day. SEE delivers exclusive content from recording
artists such as Hurricane Chris, Juanes, Rihanna, Soulja Boy, Sum 41, T.I. and
T-Pain.

SEE is also the exclusive mobile provider of CelebTV.com, which delivers the latest celebrity and
entertainment news from host Kelli Zink, who is also a frequent commentator on
shows like FOX, CNN, MSNBC and others. Produced by Intersport’s
Entertainment Group, CelebTV.com provides 10 to 12 updates daily about
everything in Hollywood. Sports programming on SEE includes commentary
throughout the day before and after sporting events from hosts that include Joe
Girardi, a three-time World Series Champion and FOX and YES Network
broadcaster, and Marshall Faulk, a former NFL MVP running back and current NFL
Network analyst, among others. In addition to general sports commentary,
specific SEE sports programs focus on NASCAR, golf, fantasy sports and
football, including the NFL Center program with highlights from every NFL game
throughout the season. SEE will also provide full coverage from an on-site
studio at events such as Super Bowl XLII and the men’s college basketball
tournament.

—By Irene Lew