SPORTFIVE Asia to Rep German Bundesliga

SINGAPORE, November 21: SPORTFIVE Asia has been appointed to handle the
broadcasting rights for the Bundesliga German football matches in Japan and Korea for the 2009/10 and 2011/12 seasons.

SPORTFIVE
Asia will also be distributing the rights in Australia, New Zealand and the
Pacific Islands. Additionally, SPORTFIVE has been awarded the territories of
Belgium, France, the Netherlands and Portugal.

The
company has handled the exclusive marketing of the Asian (except Hong Kong and
Indian Sub-Continent) TV rights for UEFA EURO 2008 and is responsible for
marketing TV rights for Italy's Serie A and Spain's Primera División in Asia.
SPORTFIVE also distributes TV rights in Asia for 2010 FIFA World Cup
Qualifiers, Copa Libertadores, Copa Sudamericana and the Barclay's Premier
League in Japan.

"We
are delighted to once again be representing this top property, the Bundesliga,
in key Asian TV markets," said Braden Clarke, the director TV sales at
SPORTFIVE Asia. "The German top league has always been a very attractive
competition for football fans and is one of the highest attended football
leagues in the world. We are happy to help distribute the footage."

—By
Kristin Brzoznowski