Spike Launches Broadband Player

NEW YORK, August 30: MTV Networks’ male-targeted channel
Spike TV is launching a broadband player at spiketv.com featuring a slate of
original content.

Among the titles launching on the
service are Rattlesnake Raceway, Enduro
at Erzberg and Geek-Ray-Vision. Upcoming online originals include the tentatively
titled Spike's Hottest Bartenders: NYC, Gathering of the Pack
and Buddy's Garage.

"We're creating a cross-platform, cross-browser,
consistently rich experience so guys that come to the site can stuff their
faces with as much video as they can handle and share it with friends via email
or instant messenger," said Steve Farrell, the VP of digital media at
Spike. "We want the site to be not just an extension of what's on air, but
a digital expression of what Spike is about—action."

"Spike has become the first true multiplatform guy
brand—from on air, live events, online, mobile, iTunes to download to
own,” added Kevin Kay, the channel’s executive VP and general manager. “We are
giving guys the action they want, where they want it and as much as they can
handle.”