Speakers from Lionsgate, Hulu, Microsoft, Google On Board for CASBAA

HONG KONG: Executives from Lionsgate, Hulu, Google and Microsoft have been added to the list of speakers signed up for the CASBAA Convention, which takes place October 25 to 28.

As the opening keynote speaker, on October 26 Michael Burns, vice chairman of Lionsgate, will outline the global challenges and opportunities for the producers of hit shows and the distributors of a suite of new channels geared toward the Asia-Pacific pay-TV market. In the closing segment of the convention, Johannes Larcher, the senior VP of international for online video service at Hulu, will discuss a new business model and the potential for migration for the U.S. to Asia and beyond. Larcher will be joined by Meredith Amdur, the senior director of business incubation at Microsoft, and Parminder Singh, the head of online media sales for Asia Pacific and Japan at Google. The closing panel, supported by Adobe, will debate how future developments of innovative content and technology will reshape the global entertainment space.

“Changes in content creation, distribution, monetization and consumption have opened up new opportunities for service providers to differentiate themselves beyond simple transport,” said Simon Twiston Davies, the CEO of CASBAA. “The future of digital media belongs to those who respond creatively to the fast changing needs of consumers.”