SPE Networks to Handle Asian Ad Sales for E!

HONG KONG: Comcast International Media Group (CIMG) has tapped SPE Networks—Asia (SPENA) to serve as the ad sales representative for E! in Southeast Asia, Hong Kong, Japan and Korea.

“Having reached a milestone in growth and distribution, the next logical step for E! is partnering with a regional ad sales group," said Christine Fellowes, the managing director for the Asia Pacific at CIMG. "SPE Networks boasts a proven track record for success and we’re delighted to have them as our exclusive ad sales partner in the region. Asian advertisers definitely appreciate the value of consumer brand association with celebrity. The appeal of E! as a brand that delivers the glamour and star power of Hollywood, coupled with the added value to advertisers featuring creative, promotional and sponsorship opportunities, has been a winning formula.”

Ricky Ow, senior VP and general manager for SPENA, added: "E! Entertainment Television is a perfect addition to our bouquet, which offers the best in general and factual entertainment. Advertisers need not look elsewhere for the best mix in their media plans—SPE Networks–Asia can offer them all under one roof.”

E! reaches more than 15.5 million homes in Asia with three feeds: English, Bahasa Malaysia and Thai.