Sparks Targets Latin American, U.S. Hispanic Growth

STOCKHOLM/MIAMI/MADRID: Sparks Network is eyeing further expansion into the Latin American and U.S. Hispanic markets, signing a representation and co-operation agreement with a new joint venture set up by its Madrid-based member, Zebra Produccions, and Luis Villanueva’s Somos Distribution.

Somos Distribution will support the sale and adaptation of titles from the Sparks catalogue throughout Latin America and the U.S. Hispanic market, and will seek out Latin American series for Sparks Network to represent globally.

"We are looking forward to working together with Sparks and its members to create a really strong position in Latin America and the U.S. Hispanic market," said Villanueva, CEO of Somos. "Sparks represents some of the world’s most creative producers and has an impressive catalogue of formats and series."

"Luis Villanueva and his team are a very good partner for Sparks in Latin America based on their outstanding experience in the market and their expertise in handling the many variants of the television and entertainment businesses," added Fredrik af Malmborg, managing director of Sparks Network. "Together with Zebra Produccions from Spain, we are looking at creating a strong force in distribution and production in the region."