Sony’s Minisode Network Launches on Sprint

CULVER CITY, April 24: Sony
Pictures Television’s (SPT) multiplatform ad-supported offering, The Minisode
Network, is now available on Sprint TV, with Honda on board as launch sponsor.

The Minisode Network,
featuring four- to six-minute versions of popular television shows, is already
available on MySpace and Crackle.com, also with Honda as the launch sponsor.

"The Minisode
Network, which was designed to be a new and interesting way to bring our
library to the digital world, has quickly become hugely popular with both users
and advertisers," said Eric Berger, the VP of mobile entertainment at SPT.
"We are thrilled to have these two major brands supporting the
Network: Sprint, which is a leader
in mobile video; and Honda, who is expanding their relationship with us as the
network extends across platforms."

Honda’s 15-second ads will
appear as a pre-roll on the video network, and there will also be a WAP site
that will include clickable Honda Fit banners which will take customers to
fit.honda.com.

Jenny Howell, the manager
of interactive marketing at American Honda Motor Co., noted: "The Minisode
Network program distinctively leverages the Fit campaign's arresting visuals
and unique energetic tonality to capture the attention of an eclectic
target."

The Minisode Network now carries
21 series, including the recently added Newsradio, Married … with Children and an animation block. Launched online in June
2007 and advertiser supported, The Minisode Network registered 1.4 million
streams in February.

—By Mansha Daswani