Soccer, Rugby Programming Now Available on Shaw

CALGARY, August 10: Shaw Communications has announced that
coverage of the English Premier League, the Rugby World Cup and the Aussie
Football League will be available to Shaw Digital Cable customers and Star
Choice’s DTH satellite customers in Canada via the Setanta International Sports
Pak.

The Setanta International
Sports Pak will be available tomorrow on Shaw, just in time for the start of
the English Premier League season. It will be offered as a premium subscription
pay-per-view service at $14.99 per month, with a free preview starting tomorrow
through September 7, for all Shaw Digital and Star Choice satellite customers.

The new service includes over
600 professional and international soccer games and over 450 international
rugby matches not available on other Canadian sports channels.

"We are committed to
providing our customers with the best sports programming available," said
Peter Bissonnette, the president of Shaw Communications. "With soccer
participation and interest in North America at an all time high, the launch of
Setanta International Sports Pak is a great addition to our line-up of sports
programming."