Snapchat Reveals “Creator Shows” with Serena Williams & Others

Continuing to expand its efforts to support the creator community, Snap has unveiled its new Creator Shows, featuring talent such as Serena Williams, Arnold Schwarzenegger and more.

Creator Shows offer a new format, allowing top creators to produce first-person, personality-driven shows in regularly published and consistent formats. Creator Shows are made exclusively for Snapchat in partnership with some of the most talked-about creators—from digital-native creators like Emma Chamberlain, Loren Gray, Rickey Thompson, Baby Ariel and FaZe Banks; to personalities like Maddie Ziegler, Keke Palmer, Mackenzie Ziegler, Jordyn Jones, Denzel Dion and Chantel Jeffries; athletes like Serena Williams; Hollywood stars like Arnold Schwarzenegger; and comedians like Kevin Hart. Snap is also working with international creators, including GeeohSnap from Norway.

Among the newly announced shows are Rules of Success with Arnold Schwarzenegger, which features motivational advice from the star himself; Throwback Toys with Jordyn Jones, unboxing toys from when Jones was growing up and giving them a real-talk adult review; and Get Creative with GeeohSnap, following as creator and illustrator GeeOhSnap teaches his tricks to create art with the Snap Camera.

Chamberlain commented: “Snapchat has always been my favorite platform to post random and funny things on because it’s so relaxed. My favorite part about it is that I get to watch my own Snapchat Stories a few hours after I post them for entertainment…. kind of embarrassing, I know…”

Thompson added: “Snapchat has always been a place where my fans can get to know the real, authentic me. Making a show with Snap was a really fun experience, and I’m excited for everyone to see it.”

Gray said: “Spreading a message of positivity and self-expression is a big part of who I am. Having the opportunity to convey the importance of confidence through my passion for makeup with the Snapchat community has been an amazing experience.”