Snap Unveils New Slate of Originals

Snap has announced a raft of new original series, including content from Bunim/Murray Productions, the Duplass Brothers’ DBP Donut and Brad Weston’s Makeready.

“Over the last two years, our highly engaged and loyal audience has helped to define what mobile content should look like—vertical, hyper-visual and paced in a way that draws you in quickly and makes you want to return,” said Nick Bell, Snap’s VP of content. “We’re proud to be working with some of the industry’s most talented storytellers to bring new and innovative shows to our community and are thankful to be extending our partnerships with NBCUniversal and Viacom to create even more content for Snapchatters worldwide.”

A Snap Originals section will be available on the Discover page to Snapchat users globally. Each episode averages 5 minutes in length and will include 6-second, non-skippable ads. New offerings include Bunim/Murray Productions’ Endless Summer, featuring influencers Summer McKeen and Dylan Jordan; Makeready’s Class of Lies, a scripted series about two college roommates who crack cold cases on their successful true-crime podcast; and Co-ed, from the Duplass Brothers’ DBP Donut, Indigo Development and Entertainment Arts.

NBCU Digital Lab and The Intellectual Property Corporation are producing the docuseries Vivian, focused on the youngest model scout at the Wilhelmina modeling agency. From Indigo Development and Entertainment Arts, Insurrection and Keshet comes The Dead Girls Detective Agency, based on the young adult novel by Susie Cox. Also from Indigo Development and Entertainment Arts, together with Studio 71, is the horror anthology series V/H/S.

Six additional series have already been greenlit for production. In addition, NBCUniversal extended its content production commitments to Snap through 2019, and Viacom has committed to ten new Snap originals and will syndicate at least 500 episodes of its content to the platform.