Small World to Rep Aito Formats

SANTA CLARITA: Small World IFT has picked up two formats from the catalogue of Aito Media, including Night Patrol. 

Small World now takes on representation for Night Patrol, which broke an all-time audience record for Finnish Channel JIM, as well as the new format The Day Before I Die. The California-based Small World IFT is a format outfit founded by Tim Crescenti, the man behind such formats as Nippon TV’s Dragon’s Den and Silent Library. Aito Media is a production outfit founded in 2003 by Ilkka Hynninen and Eero Hietala. Aito formats were previously represented by Distraction Formats before the company closed down in July.

"Aito Media is one of our most important partners," said Crescenti, the president of Small World. "Not only they are incredibly creative but also damn zany. We love them! The most promising new format is Rescuing Santa game show, which will go in production for multiple territories in Finnish Lapland next year."

"Tim Crescenti and the entire Small World team are a valued partner for us and an important access to the international marketplace, said Hynninen, Aito Media’s CEO. "Working with them is not only productive, but a lot of fun at the same time."