Sling Names Execs to Head Up Entertainment Group

SAN MATEO, December 1: Sling Media has hired former MTV
digital entertainment executives Jason Hirschhorn and Benjamin White to head up
the newly created Sling Media Entertainment Group, which is charged with
creating next-generation entertainment experiences for Slingbox users.

Slingbox allows consumers to access their television sets
from any location, using laptops and desktop PCs, PDAs and smartphones.

Prior to joining Sling Media, Jason Hirschhorn was a
founding partner at TripleH Media Advisors, a digital media consultancy. Before
TripleH, he was the chief digital officer at MTV Networks, overseeing the
company’s digital media businesses and interactive strategy.

White was previously VP for digital media at MTV Networks,
overseeing programming, production and product development. Most recently, he oversaw
the launch of MTV Overdrive, MTV's broadband video network.