Showcase: GoQuest Media

GoQuest Media prides itself as being among the few international content distributors with a truly global reach. “With extensive firsthand experience in all genres of entertainment content, the company has successfully sold [programming] into countries that collectively hold two-thirds of the world’s GDP,” says Vivek Lath, managing director.

The company starts the new year with a brand-new partnership with the Miami-based telenovela specialist VIP 2000 TV to co-produce its first Turkish series, Kuma (The Other Wife). The companies will partner on the IP and for series distribution. The production will be helmed by Stellar Yapım, the Turkish film and television producer founded by Inci Gülen Oarr, showrunner of the hit drama series Elif.

As a goal for 2024, GoQuest is focused on acquiring a more extensive and valuable program library, including Hollywood catalogs and content with the potential for a wide reach, such as those from Turkey and Latin America. “We are also looking to diversify into long-shelf-life content genres such as factual, infotainment and movies,” Lath says.

“Together with our aim to create more distribution service partnerships with larger studios for specific regions, like the one we have with Disney India to exclusively distribute its content to the African continent, 2024 is all set to become our biggest year yet,” he adds.

The market timing is right for GoQuest to diversify its strategy due to post-2022 industry shifts, according to Lath. “Between 2018 to 2022, TV networks and large media companies focused on self-produced exclusive content, limiting the supply of licensed content. Post-2022, there’s been a re-evaluation of content strategies with a shift from production to licensing, an increased demand for licensed content and a swing toward companies skilled in monetization.”

Positioned for success in this environment, GoQuest’s strategic advantages include a decade of experience in content distribution, as well as operational excellence in content discovery, sales and legal negotiations and a unique content-supply strategy with top-tier sales talent.

“Our focus is on nurturing high-performing sales talent with excellent storytelling abilities,” Lath says. “Implementing a tech-driven, systematic approach to identify and select content that matches clients’ criteria, together with audience viewership trends and efficient contracting processes, have been key to our success in the market.”

The company heads to Content Americas riding high on the excitement of Kuma (The Other Wife) and the scripted format sale of its comedy-drama Divorce in Peace, together with multiple sales of its new Polish title Erinyes in Europe.