Shaw Bulks Up 3D Programming

CALGARY: Shaw Communications has ramped up its 3D offerings, with titles from the Disney library such as Bolt and Chicken Little now available on demand and coverage of two special match-ups from the National Hockey League (NHL).

The 3D classic A Christmas Carol presented by Disney is available on Shaw and Shaw Direct. Shaw is also offering additional 3D titles from the Disney catalogue, including Bolt, Chicken Little, Meet the Robinsons and Step Up 3D. The programming is available in Shaw Video On Demand by clicking on Movies and selecting the 3D folder.

"We have many customers who are early adopters of 3D technology and we’re proud to be blazing the way on content choices," said Peter Bissonnette, the president of Shaw Communications. "Being able to bring the magic of 3D Disney movies into people’s homes is a great way for our customers to celebrate the holidays. We’re proud of all the Disney movies we already bring through VOD to our customers—our new Disney 3D lineup is a wonderful evolution to those."

Shaw also has slated 3D coverage for the 2011 Bridgestone NHL Winter Classic, which aired January 1, and the 2011 Tim Hortons NHL Heritage Classic, airing February 20.

"This year, we are proud to have delivered both The Masters and the 2010 FIFA World Cup South Africa tournament to our customers in stunning True 3D technology," added Bissonnette. "Hockey is Canada’s national pastime and this is part of our effort to broadcast sports in the way they were intended to be—as lifelike as possible, in 3D."