Shaftesbury & Smokebomb Launch Totally Amp’d App Series

CANNES: Shaftesbury and its digital media division, Smokebomb Entertainment, are launching their first original mobile app series, Totally Amp’d.

The series, aimed at kids 8 to 14, combines a live-action broadcast-quality comedy series with interactive activities designed to bring viewers into the show’s action. The 9×7-minute episodes are built for smartphone and tablet devices. The series, which stars Life with Derek‘s Ashley Leggat, will be available for consumer purchase in November via iTunes. The app will be published by XMG Studio. The series is being offered to buyers as a stand-alone property for other platforms at MIPCOM. 

Along with watching the Totally Amp’d "appisodes," viewers can interact with the story and its characters and create their own content through a variety of activities, including remixing original songs from the series and creating their own tracks in the app’s music studio. Users can also design outfits, posters, album covers and logos in the app’s design studio, as well as direct their own music videos using songs from the series in the movie studio feature. 

“Totally Amp’d is the first of its kind for the digital generation,” said Daniel Dales, CEO and executive producer at Smokebomb Entertainment. “By combining a traditional storytelling approach with interactive activities, it raises the bar for kids’ entertainment by immersing viewers in the action like never before.”