SET Launches as SVOD Offering in the U.K.

LONDON: Sony Pictures Television has struck a deal to launch Sony Entertainment Television (SET) on BT Vision’s digital on-demand TV service in the U.K.

This is the first U.K. launch for SET, which offers top U.S. dramas such as Damages and The Shield. Also launching on BT Vision is Sony Retro, a television offering boasting classic hits such as Charlie’s Angels, Starsky & Hutch and Diff’rent Strokes. These offerings are available via pay per view or through subscribing monthly to BT Vision’s TV pack. Sony Entertainment Television is already airing in 95 million households in 103 countries.

Ross Hair, the executive VP of international networks at Sony Pictures Television, said: “Sony Entertainment Television is a leading TV brand around the world and we are very excited to mark its debut in the UK on BT Vision. Launching in the U.K. as a subscription on-demand service is an important milestone for our networks business and demonstrates our commitment to growing a networks presence for SPT on key digital platforms.”

Danny Goldman, the senior VP of London sales at Sony Pictures Television, commented: “Our agreement is a significant step in the growth of our subscription on-demand services. As a multiplatform distributor of content we are delighted to introduce these new services to BT Vision customers that offer the best in cutting edge U.S. series.”

Marc Watson, the chief executive of television and online services at BT Retail, added, “We’re very pleased to add the strength of two Sony-branded services to BT Vision. Sony Pictures Television is a global entertainment powerhouse and the addition of its branded services, featuring award-winning U.S. series and classic favorites, helps deliver yet more fantastic viewing to our customers.”