SCI FI, Trion to Co-Develop Cross-Platform Franchise

NEW YORK/REDWOOD CITY,
June 3: SCI FI Channel and Trion World Network, a broadband gaming and
entertainment company, have entered into a first-of-its-kind partnership to
co-develop a new entertainment franchise across interactive and traditional
media formats.

The two companies will
work together to develop a connected video-game franchise, published by Trion,
and a television show, to air on SCI FI. Each platform will share the same
story line, which will expand over time.

"SCI FI's strong
brand, creative expertise and audience profile combined with Trion's unique
dynamic, multi-device game platform and premier development and publishing
talent will break new ground for the future of transmedia entertainment,"
said Dave Howe, the president of SCI FI Channel.

"Trion's San Diego
studio and our platform and publishing groups in Austin and Redwood City will
work closely with SCI FI's creative team in developing a dynamically evolving,
massively social, connected entertainment franchise across multiple formats and
platforms of choice," commented Lars Buttler, the co-founder and CEO of
Trion. "We are laying the foundation for an exciting new co-development
model between top cable entertainment and lifestyle brands such as SCI FI and
connected game and interactive entertainment companies such as Trion."

—By Kristin
Brzoznowski