SBS Extends Rights to Tour de France Femmes

SBS in Australia will continue to deliver free-to-air coverage of the Tour de France Femmes avec Zwift until 2030.

The five-year extension brings coverage of the race to SBS’s free-to-air platforms, including SBS On Demand. SBS had an initial four-year deal with Amaury Sport Organisation (A.S.O) for the rights to deliver coverage of the event, which began in 2022. This year, SVS reached 1.8 million viewers with its coverage.

“SBS has long been a champion of women’s cycling, broadcasting many of the biggest Australian and international road races,” said Ken Shipp, director of sport at SBS. “We always believed the Tour de France Femmes avec Zwift would resonate with our audience, and we’re proud to have supported its growth over the past four years. The way it’s tracking, it’s clear the Tour has enormous potential and is on course for lasting, meaningful success. We’re excited to continue bringing women’s cycling to an appreciative and growing audience.”

SBS has also extended its agreement to broadcast La Vuelta Femenina by Carrefour.es to 2030.

Julien Goupil, media and partnerships director of A.S.O, noted: “SBS has been an all-time partner for over 35 years, and this extended broadcast of the Tour de France Femmes avec Zwift and La Vuelta Femenina by Carrefour.es is excellent news for women’s cycling, further strengthening the growth of the sport. This initiative complements SBS’s ongoing commitment to cycling in general, reaffirming their role as one of the most valuable partners of the Tour de France and the cycling community as a whole.”