SABC Chief Takes Over GMAI Leadership Committee

NEW YORK, December 4: Dali Mpofu, the CEO of the South
African Broadcasting Corporation (SABC), has taken over chairmanship of the
Global Media AIDS Initiative (GMAI) Leadership Committee from Bill Roedy, the
president of MTV Networks International.

Roedy has been the founding chair of GMAI’s Leadership
Committee, which was launched in 2004. Mpofu is now set to begin his two-year
term at GMAI, which works to encourage media companies to participate in the
worldwide battle against the AIDS epidemic. Since its launch, over 150 companies from 76 countries have committed to
substantially increase the broadcast airtime for HIV and AIDS related
programming.

Making the announcement, Kofi Annan, the United Nations’
Secretary-General, said, “Bill Roedy has mobilized
media companies around the world to make unprecedented commitments to HIV
prevention through innovative campaigns and programming. Dali Mpofu is
wonderfully suited to build on this momentum, and to inspire others to use
their creativity and communications skills to fight the epidemic."

GMAI initiatives have included Turn on TV, a multiplatform
campaign involving seven of the world’s leading advertising and marketing
agencies, as well as the African Broadcast Media Partnership Against HIV/AIDS
(ABMP), a coalition of 41 public and commercial radio and TV broadcast
companies across 25 African countries.