RUSH HD Enters New Markets

NEW YORK, July 1: Chello
Zone secured a representation deal with VOOM HD Networks to distribute the
action-sports channel RUSH HD into Europe, Africa, the Middle East and parts of
Asia.

While Chello Zone will
represent RUSH HD throughout much of Europe, NonStop Television will handle the
channel’s distribution in Scandinavia and the Baltics.

RUSH HD, a 24/7 network
dedicated to extreme sports and adrenaline-filled travel, has been a strong
performer for VOOM in the U.S., and recently launched on BSkyB’s digital
satellite platform in the U.K.

“Chello Zone has a proven
track record in successfully delivering third-party channels throughout the
world,” said Glenn Oakley, the senior VP of global operations and business
development for VOOM HD Networks. “We are pleased by their efforts with VOOM
HD, so it was a natural choice for us to add RUSH HD to that equation.”

“RUSH HD offers simply
breathtaking high-definition footage of some of the world’s most awe-inspiring
extreme and action sports,” said Louise Cottrell, Chello Zone's VP of affiliate
sales. “It is a must-see channel for enthusiasts and vicarious onlookers alike,
and we’re confident that operators will want to make RUSH HD part of their
lineups.”

—By Kristin
Brzoznowski