Richard Loomis Joins Disney Channel U.S.

BURBANK, April 19: Richard
Loomis, previously with Comedy Central, has been named the senior VP of
marketing and creative at Disney Channel U.S., reporting to Rich Ross, the
president of Disney Channel Worldwide.

In his new position,
Loomis will oversee the U.S. marketing strategy and creative direction both on-
and off-air for Disney Channel and its Playhouse Disney programming block, Toon
Disney and its Jetix programming block; and the Saturday morning ABC Kids
daypart on the ABC Television Network. He will lead a team in guiding the
creative process, working closely with programming, global brand marketing and
franchise management, as well as the affiliate and advertising sales and
marketing and research groups in the U.S.

Prior to his appointment,
Loomis served as the SVP of marketing and brand strategy at Comedy Central,
where he oversaw all strategic marketing and branding initiatives across
multiple platforms and successfully established the network's first digital
marketing initiatives. Before that, he spent six years at Nickelodeon, most
recently as the VP of marketing and advertising, where he oversaw the
development of the network's consumer and trade advertising and off-air
marketing planning and media buying strategies.