Report: 32 Million Blu-ray/HD-DVD Players Sold by 2011

DALLAS, July 26: A study
from Parks Associates titled Next Generation DVD Players: Will History
Repeat? estimates that more than
32 million Blu-ray and HD DVD players (including game consoles) will be sold in
the U.S. by 2011, an 85 percent increase from the 4.9 million units estimated
to be sold this year.

"Purchasing or
renting DVDs will continue to be a dominant way for consumers to view
content," stated Chris Roden, research analyst at Parks Associates.
"What has yet to be determined is which format will become the standard,
HD DVD or Blu-ray?"

The report indicates that
consumer confusion is still prevalent, with just 10 percent of American
consumers stating that they are familiar with either format. However, Roden
adds: “We are starting to see the pendulum swing slowly in one direction.
Recent retail developments, support from major Hollywood studios and inclusion
of the format in the PlayStation 3 puts the Blu-ray format in the lead."