Reed Exhibitions: Business Brisk at ATF

SINGAPORE, December 23: Distributors concluded programming
sales worth some $73.7 million at the Asia TV Forum in Singapore earlier this
month, according to Reed Exhibitions, up from the $62.7 million in deals
concluded at last year's event.

Attendance was up by 15 percent, with almost 700
participating companies from 50 countries at Suntec, where the event took on a
more traditional stand-style format, versus the hotel suites used in previous
years. There were 321 distribution companies on hand and 298 buyer companies.
ATF featured international pavilions from France, Malaysia, Singapore, Spain,
Taiwan and two from South Korea, totaling 100 companies. All have confirmed
plans to attend ATF next year, set for December 2 to 4, 2009.

—By Mansha Daswani