Redlasso Back in Business

PHILADELPHIA: The online video clip service Redlasso has relaunched with deals in place with a host of local TV stations, after suspending activities last summer amid copyright infringement lawsuits from several major media companies.

The service allows bloggers to search and clip video in order to embed it with related editorial content. Last summer, Redlasso was hit with lawsuits by NBC Universal, CBS and Fox, prompting it to suspend operations; those suits have reportedly since been settled. Announcing its relaunch, Redlasso said it had signed licensing agreements with FOX Television Stations, Meredith Broadcasting, Journal Broadcasting Local Television, Gray Television and Barrington Broadcasting, providing access to more than 100 television stations. Bloggers and consumers can mine broadcasts for relevant key words, names, or phrases, and then create clips for posting to their blogs or websites.

“Our newly established ties to several of the nation’s largest and most prominent media corporations provide the perfect footing for the start of the new, improved Redlasso, especially during a time in which online video is more present and popular than ever,” said Al McGowan, CEO of Redlasso. “We expect the licensing agreements to fortify our already strong relationship with the blogging community, as they once again allow bloggers access to a vast array of valuable raw broadcast media and clipped content. Our re-launch and new agreements also open up revenue streams to our TV partners that never existed before.”