RED CAPS

TV Kids
Weekly, May 27, 2008

ORIGIN: Based on an original concept by Mikael
Wahlforss

DISTRIBUTOR: Sandrew Metronome International
distributes the property for the Nordic and Baltic countries, while Cartoon One
is responsible for sales to the rest of world.

CREATOR: The series was created by Mikael
Wahlforss, Alessandro Liggieri & Co. to deliver non-violent adventures for
children.

TV SHOW: The 26 26-minute high-definition
episodes, produced in 2-D full animation, target children aged 6 to 9. The
property is supported by UNICEF and fosters the message of protecting children
and the environment.

SYNOPSIS: The RED CAPS are a crew of elves,
Santa’s dynamic helpers, dedicated to protecting children all over the world.
They stand up for children’s rights and care about the environment.

With lots of
adventure and action, this animated comedy series tells the story of the squad
and their mission to help children all over the world to solve their problems
and help them to grow up and take responsibility for our planet. The squad
members have magic stars that give them very special powers, but mainly they
overcome threats and dangers through courage, imagination, agility and their
special sense of humor. Their motto is “Make it snappy!” Every RED CAPS mission
succeeds when the child hero of each episode discovers his or her hidden
talents.

Intertwined
with global children’s rights issues, there is the squad’s on-going struggle
with Santa’s wicked twin brother, Basil. When the Magic Crystal that helps
Santa deliver presents is broken into 26 fragments and scattered around the
world, it is up to the RED CAPS to get them all back. With his army of Robotiks
and dim-witted assistant named Grouch, Basil is driven by greed and a thirst
for power and money to try and retrieve the fragments of the Magic Crystal
before the RED CAPS can.

EXECUTIVE
PRODUCERS: Mikael
Wahlforss for Epidem ZOT and Gianluca Bellomo for Cartoon One.

COMMISSIONING
BROADCASTER: 4 Nelonen
in Finland

MAJOR TOY
LICENSEES: Licensees
for the property are still in negotiation.

OTHER
PRODUCTS: There is
also a 3-D animated RED CAPS feature film, The Magic Crystal, in production, which is set to be
completed by spring 2010. Wahlforss says that there is much more to come from
the RED CAPS franchise,
including the video game Snappy Sledges, an activity book, a series of novels, comic strips, a
RED CAPS handbook, a board game, apparel and other licensed merchandise. There
will also be RED CAPS digital mini theme parks and an Internet community, RED
CAPS Squad, with games, webisodes, comic strips, interaction between members
and more.

STRATEGY
FOR ROLLOUT: “The
general strategy for the TV show is for broadcast on free-TV channels and
pay-TV platforms,” explains Wahlforss, “launching in Europe, and followed by
broadcasts in North and South America, Australasia and the rest of the world.”

As RED CAPS
are Santa’s helpers, Wahlforss says that he expects to have “some broadcasters
scheduling the series in the run up to Christmas 2008,” but adds that “most TV
channels will aim at autumn 2009.”