Rainbow Launches VOOM HD Channel on Global Market

CANNES,
October 9: Rainbow Media is set to begin rolling out the VOOM HD channel
internationally, culling the best content from its suite of high-definition
channels in the U.S., with a carriage deal already in place in Scandinavia with
Canal Digital.

VOOM HD
launches in Sweden on Canal Digital on November 1. It will feature a range of
content pulled from VOOM HD’s 15 thematic networks in the U.S., including
Equator HD, Rush HD, Worldsport HD and Rave HD.

"As
the worldwide demand for high-definition programming rapidly expands, we're
giving international cable, satellite and IPTV Telco operators an incredible
opportunity to dive into HDTV with a turnkey channel that literally offers the
best of the best,” said VOOM HD Networks’ GM, Greg Moyer. “VOOM HD programming
spans the most popular genres in television today, attracting a broad
demographic with unique series and specials that have already demonstrated
audience appeal in the United States."

In related
news, NonStop Television has signed a long-term agreement to distribute
Rainbow’s VOOM HD channel in Scandinavia and the Baltic states. That deal was
facilitated by Jon Helmrich, the president of International Broadcast
Communications (IBC).

Currently,
Rainbow’s non-U.S. activities include three branded channels—High
Fidelity TV: Treasure HD, Equator HD and Rush HD—in Canada, and a daily
prime-time VOOM HD block on Korea's SkyHD.