Rai Takes Icon’s Lola & Virginia

CANNES, October 8: Rai in
Italy is the latest broadcaster to come on board for Icon Animation’s
girl-skewing animated series Lola & Virginia.

“This is a
major deal for us,” said Christophe Goldberger, the head of distribution and
marketing at Icon Animation. “We are delighted to add Rai to the growing list
of public broadcasters airing the series. We are committed to extending the
presence of the series on television platforms worldwide alongside our
expanding licensing and merchandising activity.”

Lola &
Virginia has sold
worldwide in over 40 territories to broadcasters including RTVE, France 3, RTP
as well as Nickelodeon in Latin America, Asia and France and the Disney
Channels in Spain and Italy.

Its broadcast
presence is supported by a licensing and merchandising strategy that includes,
in Spain and Portugal, school sets, stationery, backpacks and pencil cases,
with further plans for games, T-shirts, beach sets and toiletries. Sticker stack books, story albums, and puzzle and
coloring books are due to be launched across Spain,
Portugal, Italy and Brazil. And ten manga-style comic books have
launched in Spain.

Icon Animation
is also producing online games for the Lola & Virginia website that are available in Spanish,
English and Catalan and are also being localized in Italian and
Portuguese.