Jetix Europe Partners with Snow/Surf Apparel Manufacturer

AMSTERDAM/LONDON, February 19: Jetix Europe has inked a deal with Oxbow,
a snow and surf clothing manufacturer, that will see the broadcaster working
with Oxbow Kid’s Week Winter Tour 2008, a special event dedicated to kids in
extreme winter sports.

Jetix will partner with Oxbow Kid’s Week in France, Germany and Sweden.
This is an extension of the two companies’ agreements for the past three years,
in which they worked together in France only.

As part of the deal, Jetix will have a branded arch at the finishing
line of each Oxbow course, logos on the winner’s podium and brand exposure on
all Oxbow Kids Week material. The participating Jetix channels will also
develop bespoke microsites and organize an online competition to win Oxbow ski
clothes. On-air promos will also be produced.

The Kid’s Week Winter Tour is dedicated to kids under 16 and aims to
discover the best extreme winter-sports kids from each ski resort they stop at.
Each winner will participate at a training camp at Les 2 Alpes (in the French
Alps) in the summer of 2008.

—By Ned Berke