ProSiebenSat.1 Group’s Studio71 Makes U.S. Push with The Mansion Project

BERLIN/LOS ANGELES: The ProSiebenSat.1 Group multichannel network (MCN) Studio71 is expanding its web channel project The Mansion by entering into new alliances with multiple U.S. MCNs and YouTube talent.

The Mansion is a global project that targets both American branded-entertainment sponsors and popular YouTube talent seeking to increase their reach in the online video market. The web gamer “Boogie2988” is the first American to appear on The Mansion, Germany’s fast-growing YouTube channel, as well as his own popular U.S. channel with 1.9 million subscribers and nearly 237 million views. Boogie2988 and his bilingual German gamer companions will be engaging in live gameplay and discussion, joining forces with German YouTube sensation Gronkh and a roster of other talents from both Studio71 and other German MCNs.

Boogie2988, PietSmiet, D.J. Flula and a host of other YouTube stars set to enter The Mansion will collaborate with Studio71’s contingent, which has also included comedy talent MissesVlog and gaming entertainers David Hain and Fabian Siegismund. All of them provide weekly updates about their life in the city while giving fans the chance to get actively involved on social media channels.

“In the true spirit of bringing together the global YouTube community, we have decided to broaden the scope of The Mansion,” said Dr. Sebastian Weil, the managing director of Studio71. “By opening our doors to popular YouTube talent in the U.S., we now have the opportunity to create mutually beneficial relationships with a diverse range of talent from both countries.”

Christian Meinberger, the head of content programming and production for Studio71, commented, “We have received very favorable feedback from U.S. MCNs and individual talent about potential collaborations. By participating, they realize that they will be able to expand their already massive base of subscribers on their own channels. This, in turn, will allow us to broaden The Mansion’s appeal to English-language viewers, making it very attractive to American branded entertainment sponsors.”