Production Begins on New Cuppa Coffee Series

TORONTO, July 5: Canadian animation house Cuppa Coffee has
begun production on Life’s a Zoo, its
new stop-motion show for viewers aged 18 and above that is accompanied by a
website featuring original content.

“The response since MIP has been phenomenal,” says Adam
Shaheen, the president of Cuppa Coffee. “We’ve had plenty of offers from TV,
though we are also concentrating on an often overlooked aspect, which is a true
web component—not just a flimsy website but original and related
programming that’s not seen on TV.”

Shaheen added: "Everyone goes on about the importance
of the web and digital download capabilities, but few have really melded the
platforms successfully and created regular new online programming. This project
sets out to remedy that and we believe it will set the path for the rest to
follow.”

Talks are underway with three potential production partners,
Shaheen said, “to see whose sales expertise and product fit with the Life's
a Zoo brand in the most creative way.”

The production, budgeted at $6 million for the television
series and $3 million for the website, is set to rollout in Canada and the rest
of the world in April 2008.