Premiere Mulls Name Change

MUNICH: German pay-TV platform Premiere, in which News Corporation holds a 30.5-percent stake, may undergo a rebranding to become Sky Deutschland, press reports indicate.

An official announcement could come as early as next week, Dow Jones reports, and the rebrand is expected to occur this summer, subject to approval by the company’s supervisory board. News Corp. already employs the Sky brand through its wholly owned SKY Italia, and through its stakes in BSkyB in the U.K. and Tata Sky in India.

The rebranding is said to be part of an effort to improve the platform’s image among investors, who have been wary of the company since it had to restate its subscriber figures last year.