Playboy Inks New Digital Alliances

NEW YORK, April 30:
Playboy Enterprises, Inc. (PEI) has reached a raft of digital distribution
partnerships, including one with online video-sharing site YouTube, to launch
the Playboy Audience Network, which will highlight its free and ad-supported
lifestyle programming.

In addition to YouTube,
the Playboy Audience Network will initially include partners like Break, Veoh,
Howcast and Metacafe. Playboy has also entered into a deal with Mixercast, a
social advertising and marketing solutions provider, to develop a suite of
ad-supported content and contest widgets to bolster these efforts.

Through the Audience
Network, Playboy aims to create new levels of engagement for consumers through
the distribution of the global brand's lifestyle video content, and also will
collaborate with its distribution partners to integrate current and new
advertisers into the network.

The Playboy Audience
Network will also include new original short-form content franchises created
specifically for third-party distribution, including the Playboy Radio
Minute, featuring video highlights
from the Playboy Radio Morning Show on SIRIUS; Bridget's Mansion Minute, a video blog featuring Bridget Marquardt of The
Girls Next Door; and Playboy's
Guy 101 how-to videos. Later this
year, Playboy will unveil contests and user-generated content initiatives to
fully leverage the platforms of its Playboy Audience Network partners. The
Playboy Audience Network programming will be entirely non-nude.

To kick off its
relationship with YouTube, Playboy simultaneously announced the launch of a
nationwide talent search that will enable female fans to submit non-nude videos
on YouTube to be selected for a private audition with Playboy's assistant photo editor Holly Madison, the star
from The Girls Next Door.
Prizes for winning submissions include a trip to the Playboy Mansion in Los
Angeles for a Playboy.com pictorial, participation in a catalog fashion shoot
featuring Playboy's latest
apparel collections, and an audition with Holly to be Playboy magazine's 55th Anniversary Playmate. This YouTube
talent search is complementary to Playboy's content channel on YouTube, which
is the first to launch Playboy's Audience Network channels.

"As one of the most
iconic entertainment lifestyle brands in the world, Playboy is uniquely
positioned to leverage video and social-media platforms to create compelling
new ways and places for fans to interact with our brand while also generating
innovative marketing opportunities for our advertising partners," said
Jeremy Westin, the executive VP of business development at Playboy Media Group.
"With the Playboy Audience Network and initiatives like the YouTube talent
search, we want to create more of the interactive engagement in our digital
business that we've traditionally been able to provide in the high-touch world
of our parties, events, location-based entertainment venues and retail
stores."

—By Irene Lew