Bold and the Beautiful Facilitates Fan Interaction

LOS ANGELES/BOSTON: Fans of The Bold and the Beautiful will now have a host of new ways to interact with the series, as Paid, Inc. has been enlisted to bolster entertainment experiences surrounding the long-running daytime drama.

Paid, Inc. will be responsible for coordinating the strategic direction of the series’ website and social-media pages under one umbrella. The new services will include features such as behind-the-scenes videos, exclusive photos and news about the cast and the show, as well as live chats and blogs by the show’s stars. In addition, fans will be engaged through online games, contests and giveaways.

Paid, Inc. will also design and market a greatly-expanded merchandise line for The Bold and the Beautiful that includes clothing, caps, jewelry, accessories, specialty items and memorabilia. The products will be available for sale via retail, wholesale, online and mobile outlets.

“This partnership will support our television broadcasters and their online efforts, while giving The Bold and the Beautiful’s fans worldwide additional interaction and content,” said The Bold and the Beautiful’s executive producer and head writer, Bradley P. Bell. “We are excited to add Paid, Inc.’s expertise to our marketing arsenal.”

The president of Paid Inc.’s celebrity services, Keith Garde, added: “The Bold and the Beautiful has been entertaining viewers with great success worldwide for more than 22 years through the television broadcast medium, and we are honored to help the series use new media to connect fans with their favorite stars, and each other, in ways that didn’t exist until now.”