Passion Distribution Strikes Partnership with CoLab x

Passion Distribution has entered a strategic partnership with CoLab x, a new branded content agency founded by Matt Ford and Maryam Hamizadeh.

Specializing in entertainment, sport and music, CoLab x works with talent, creators and IP owners to navigate between the traditional and digital worlds, helping to diversify their interests and maximize their commercial potential through digital content, brand partnerships and other IP ventures.

“Passion Distribution has always been at the forefront of innovative ways to produce and distribute content,” said Nick Rees, Passion Distribution COO. “Following the successful launch of UpStream Media last year, we have a growing network of channels with highly engaged audiences consuming millions of hours of content each month. Working with talent and brands to develop new IP and service those audiences was a logical next step.”

Emmanuelle Namiech, Passion Distribution’s CEO, added: “Matt and Maryam have deep relationships with brands and talent. This partnership allows us to access those worlds, creating new partnerships and developing new IP to bridge the gap between TV and digital whilst leveraging the production and distribution expertise from within the Tinopolis Group.”

Ford commented: “We’re thrilled to be partnering with Passion Distribution and take CoLab x to the next level, continuing to build our unique offering of talent and brands collaborating to create socially branded content on talent channels. Brands need to be braver in 2024; they need to be different to attract attention. We are providing brands with a new way to diversify their spend and reach large, loyal and engaged audiences where they are by partnering with talent in meaningful ways. The fit with the Tinopolis Group is perfect, and we could not have picked a better partner.”