Pam Kaufman Joins Gap to Lead Entertainment Strategy

Gap has appointed Paramount alum Pam Kaufman to the newly created role of executive VP and chief entertainment officer, effective February 2, to build and scale the company’s entertainment, content and licensing platform.

Kaufman will lead the development of Gap’s strategy for the Fashiontainment platform in close partnership with the brands. Gap will establish a Los Angeles-based office on Sunset Boulevard this spring. The new hub will anchor key initiatives and reinforce Gap’s position at the center of pop culture. Kaufman will spend her time between Los Angeles, New York and San Francisco.

Most recently, Kaufman served as president and CEO of international markets, global consumer products and experiences at Paramount, where she oversaw a multi-billion-dollar organization spanning media, gaming, hospitality, licensing, retail and live experiences across more than 170 markets. She has also served board leadership roles with Stella McCartney, Lindblad Expeditions and the Rock & Roll Hall of Fame.

“Fashion is entertainment, and today’s customers aren’t just buying apparel, they’re buying into brands that tell compelling stories and drive cultural conversations,” said Richard Dickson, president and CEO of Gap. “As we reinvigorate Gap’s house of iconic American brands to drive relevance and revenue, we recognize entertainment is a critical link to the consumer—one we can lean on to create fandoms, inspire movements and fuel sustained growth. Through Fashiontainment, we are unlocking that potential to take our brands to the next level, and Pam’s discipline, deep expertise and proven track record in entertainment and licensing make her the perfect fit to help us bring it to life.”

“Gap’s brands have shaped culture for generations, creating a legacy that is incredibly powerful,” Kaufman commented. “What excites me most is the opportunity to build on that foundation, thoughtfully expanding how these brands connect with people through partnerships and experiences over time. I’m inspired to join a company that believes in people and creativity, and to help shape the next chapter of these extraordinary brands.”