ORF-Enterprise’s Beatrice Cox-Riesenfelder

Beatrice Cox-Riesenfelder, the managing director of ORF-Enterprise, tells World Screen how the company is positioning itself in the media landscape, working with digital platforms and raising the profile of Austrian content.

A division of pubcaster ORF, ORF-Enterprise is tasked with bringing content made for Austrian audiences to viewers across the globe, from Vienna Boys Choir concerts to blue-chip natural history created for the UNIVERSUM doc strand to crime thrillers and dark comedies. The commercial arm of the Austrian broadcast group also sells ad time across the ORF portfolio and runs a music publishing house and label.