ODTV Launches OTT Services in Azerbaijan

TORONTO: ODTV and SotalCloud have teamed up to launch a new OTT streaming video service and app in Azerbaijan.

SotalCloud, a provider of OTT online video platform technology for VOD and linear TV, assisted in rolling out the new streaming video service and app for ODTV, a leading non-cable TV service provider in Azerbaijan. This marks the first multiscreen live and on-demand TV service in the country and expands on the current ODTV service based on a set-top box into smart TVs, tablets and smartphones.

Alexey Tyurkin, the head of ODTV, said: “From the first proof-of-concept to going-live with the app and service took just four months. In a market where being first with a service that appeals to subscribers can make all the difference to success, this speed was important to the ODTV launch. We have a unique offer—a live service that customers can trial for free for 60 days, which means that we are generating some great interest and our story is spreading by word-of-mouth.”

SotalCloud CEO Russell Foy added: “SotalCloud has the unique ability to quickly tailor our platform, assemble the required back-end technology and—where needed—content. This helps our customers to bring a service to market with minimal start-up costs.

“This ‘TV-as-a-service’ model is one of SotalCloud’s advantages—the company doesn’t just innovate in technology, it is also offering a different kind of business model with revenue sharing and other options on the table.”