NTL to Rebrand as Virgin Media

LONDON, November 8: NTL, which today reported a £104.2
million third quarter loss, versus last year’s £53.5 million loss, is set to
rebrand as Virgin Media in the first quarter of 2007.

Despite the wider loss, the company did record improved
revenues of £1,024.9 million, compared with £884.3 million, thanks to the
acquisition of Virgin Mobile.

Cable revenues remained relatively static, at £805.1 million
and content revenues—Flextech and Sit-up—dipped to £79.4 million,
with £31.9 million from Flextech and £47.5 million from Sit-up. Mobile revenues
were £140.4 million.

On the rebranding to Virgin Media, CEO Steve Burch noted, “Virgin
Media will exploit its unique ability to offer a “quad-play” of digital TV,
broadband, mobile and home phone services to deliver an unrivalled choice of
high quality content and communication packages. We believe this will
significantly enhance our competitiveness and growth opportunities in 2007.”