NonStop Television Acquires Swedish Entertainment Channel

STOCKHOLM, August 4: TV7, Broadcast
Management Sweden’s (BMS) entertainment channel launched in 2006, has been
acquired by NonStop Television, which plans to relaunch the network this fall
across Scandinavia.

NonStop has picked up 100
percent of the company from BMS, including the channel’s license in the Swedish
digital terrestrial network, which was renewed until 2014 earlier this year.
NonStop plans to relaunch TV7 in the fall, and broaden the channel’s reach to
Norway, Denmark and Finland. The company currently operates the channels Star!,
Showtime, Silver and Silver HD and distributes VOOM HD, RUSH HD, LUXE HD and
Mezzo throughout the Nordic, Baltic and Benelux region.

"We are selling our
traditional television business but will continue to focus on TV content on the
Internet and the mobile platforms through Broadcast Management Sweden,” said
Hans Linder of Broadcast Management. “We choose to put all our focus on this
since many people in our target group already consume a lot of television on
the web. We are certain that NonStop Television is the right company to take
over TV7 and that they will further develop an already great channel into
something even better."

"We see a large
potential in TV7 and the channel also provides us with another license in the
Swedish digital terrestrial network and a strategically important position in
the channel offering with the number seven," added Ignas
Scheynius, the CEO at NonStop Television. "We will give TV7 a more
distinct profile as we launch the channel across Scandinavia."

TV7 is distributed in
Sweden through the digital terrestrial network via Boxer and operators such as
Canal Digital, Viasat, Comhem and Tele 2, reaching some 61 percent of Swedish
TV households. The channel was launched in 2006 by Schibstedt-owned
Aftonbladet.

—By Kristin
Brzoznowski