NonStop Expands African Presence

STOCKHOLM: NonStop Television is set to take its Star!, Showtime and Silver channels to Ghana, Kenya and Uganda via carriage on the Smart TV DTT platform operated by Next Generation Broadcasting.

The channels launched in Ghana at the weekend and make their debut in Kenya and Uganda on June 1. This continues NonStop’s African expansion, following the launch of Star!, Showtime and Silver in South Africa and West Africa. "Launching in Ghana and East Africa gives us a presence in a large part of Africa—we see this as an amazing opportunity to expand our brands internationally," said Ignas Scheynius, the CEO at NonStop Television.

"We have conducted extensive research in our markets and viewers in Ghana, Kenya and Uganda have been unanimous that a quality action movie channel for men and a glamor and gossip channel from the world of fashion and Hollywood for women is a must when they select which pay-TV service to acquire," noted Andreas Lanz, director of programming for Next Generation Broadcasting. "Showtime, Star! and Silver fulfill these needs and are a perfect combination of channels which will cater to the tastes and choice of our target market."