Nickelodeon/MTVN Kids and Family Group Bulks Up Gaming Portfolio

NEW YORK, March 19:
Nickelodeon/MTVN Kids and Family Group is expanding its online gaming portfolio
by adding 1,600 new games to an existing library of 5,000 games, along with new
tools for users to build their own games and several demographic-focused gaming
sites.

The game expansion plans
will roll out across all of the Nickelodeon/MTVN Kids and Family Group's
digital sites, which include Nickjr.com, Nick.com, Nicktropolis.com,
NickArcade.com, TurboNick.com, Neopets.com, AddictingGames.com, The-N.com and
Shockwave.com. The expansion is part of Nickelodeon Kids and Family Group's
recent $100-million investment in the casual gaming space across all of its various
brands.

Of the 1,600 new games,
approximately 600 will be exclusive, original games to the sites, and 1,000
will come from outside publishers to expand the variety of offerings. Nick.com,
Nickjr.com, TurboNick and Nicktropolis will launch more than 185 games in 2008,
with a focus on multiplayer, cooperative games such as 3D Nicktoons SlimeBall
on Nicktropolis. Other titles include an Avatar multiplayer global game in the
fall, where players assume a character's personality, such as Aang or Zuko, and
battle each other in real time in various challenges to unlock new Avatar
content. Nick.com will debut a newly redesigned gaming page for
www.nickgames.com. It will also add a multiplayer focus to its New Game of the
Week franchise, which launches 52 new original games each week of the year.
Nicktropolis will introduce more than 20 single and multiplayer games in 2008,
the first title being 3D Slimeball.

Additionally, TurboNick,
Nickelodeon's interactive broadband video player, will launch more than 30 new
original games, and Nickjr.com will roll out 35 original games for preschoolers
in 2008. In 2008, AddictingGames will introduce 75 exclusive self-published and
licensed games, along with 600-plus new titles from game developers around the
world. More than 25 of the exclusive games will be self-published, and 50 will
be under exclusive license. AddictingGames will also expand its News and
Celebrity Game Series, which are new games focused on happenings in the news or
around the latest celebrity craze, launched close to real time. Neopets, a
youth-entertainment site, will expand into multiplayer games with Neopets' Key
Quest, a new multiplayer gaming and collecting experience tied to Neopets
retail product. Neopets.com will launch approximately 25 new content games that
are exclusive to the site. The-N.com, targeted at teen girls 12 to 17, will
launch up to ten exclusive games in 2008, featuring titles like Avatar
University, a sequel to The-N.com's Avatar High game. This sim-style game lets
the player control a virtual college full of students. Other titles include the
multiplayer game Slasher! and The Hook Up 2. On The-N.com, gaming is the
biggest single activity and accounts for more than one-third of the site's
traffic. Finally, Shockwave, a casual gaming destination targeted at women 35
and older, will introduce more than 115 exclusive, self published, downloadable
and licensed online games in 2008, in addition to more than 300 other
non-exclusive titles.

Nickelodeon Kids and
Family Group's digital sites reach 20 million game players monthly in the U.S.,
according to comScore Media Metrix.

"Our portfolio of
digital brands is delivering fun and innovative gaming experiences for all of
our audiences," said Cyma Zarghami, the president of Nickelodeon/MTVN Kids
and Family Group. "Because our gaming sites complement and serve the same
breadth of audiences as each of our linear channels, we are now offering game
experiences that range from educational content, virtual worlds to casual games
that are both property driven and totally original."

—By Irene Lew