Nickelodeon to Debut Neopets Mini-Shows

LOS ANGELES, June 1: MTV
Networks-owned Neopets.com, a youth community and online virtual world, will
launch the first series of animated Neopets Mini-Shows on Nickelodeon, beginning June 23.

The Mini-Shows will air in between Nickelodeon programming and
reveal pivotal story moments from the world of Neopia, such as characters
outsmarting each other, escaping dangers, taking chances, or setting evil plans
in motion. Many of the spots will feature surprise, multiple endings. The Mini-Shows will bring to screen different characters, from
the mad scientist Lab Ray creature in its elusive laboratory, to the Trunkard,
an underwater Petpet hoovering the ocean floor, to Sophie the Swamp Witch
mixing potions in the Haunted Woods. Neopets fans will also find hidden clues
embedded in each episode that will help them unlock puzzles and trivia
questions on the Neopets site.

Other interactive Neopets
initiatives include Neovision, a broadband video player that showcases
Neopets-themed user submitted content, as well as Neopets animated originals
and upcoming Mini-Shows; new
pet customization features which provide Neopets owners with new ways to
interact with and dress their Neopets; and a new website layout.

Neopets is also bringing
back the Altador Cup global gaming event throughout the month of June, in which
the global community comes together to choose one of sixteen teams and compete
for the ultimate Yooyuball championship, a fantasy sport loosely based on a
hybrid of soccer and lacrosse.

Kyra Reppen, Neopets’
senior VP and general manager, commented: “The Neopets Mini-Shows bring together Nickelodeon's powerhouse of expertise in making
content for kids and tweens with the talented creative team at the Neopets
studio. These animated shorts will bring to life the characters and adventures
that make up the virtual world of Neopia.”