Nickelodeon Consumer Products Brings Canadian L&M In-House

TORONTO/LONDON/NEW YORK: Nickelodeon Consumer Products Canada is to exclusively represent the Viacom International Media Networks (VIMN) portfolio for licensing and merchandising in the region, starting this October.

The Toronto-based office will take over responsibility for brands such as Nickelodeon, MTV and Comedy Central for L&M exploitation in Canada. NCP Canada will focus on driving NCP’s strategic priorities around its Something for Everyone portfolio, including retail partnerships, franchise and category management and product development.

"VIMN’s business and brand portfolio in Canada has grown exponentially since we launched our first licensing program a little more than a decade ago and now encompasses two 24-hour dedicated channel services with our Canadian broadcast partners, multiple digital platforms and mass awareness of our brands and properties," commented Michael Connolly, the senior VP of consumer products for VIMN. "Moving from an agent to in-house representation model is optimal for our continued growth in the region and, combined with our global scale, we are able to offer even deeper value to our Canadian partners."

Tanya Visano, the senior director of NCP Canada, added, "We are very excited about NCP’s expanding efforts in Canada and the great potential around our Something for Everyone portfolio. Our team will focus on deepening partner relationships through value added solutions and product innovation that will deliver increased sales and impactful retail merchandising."

Visano will coordinate operational transition from agent to in-house and is responsible for all day to day NCP business.