Nick to Launch New Multiplayer Global Online Game

NEW YORK, July 28:
Nickelodeon will launch a new multiplayer global online game, Avatar:
Legends of the Arena, in
September.

In the game, which serves
as a prequel story to the series Avatar: The Last Airbender, players can create their own Avatar character and
test their skills against other players from around the world in several 3-D
online arenas. Each game level will introduce and unlock new content,
challenges and custom character outfits.

This gaming event, which
is Nick.com’s first 3-D multiplayer online role-playing game, will take place
in 81 markets in ten languages, including in the U.S., the U.K., Australia, New
Zealand, India, Southeast Asia, Canada, Mexico, Argentina, Spain, Italy,
France, Korea, Japan, Israel, Holland, Northern Belgium, Germany, Brazil and
Portugal. Seventy-seven countries will premiere the game on September 15, with
the remaining markets launching in the following months.

The animated series Avatar:
The Last Airbender has inspired M.
Night Shyamalan’s The Last Airbender, a live-action adventure from Paramount Pictures and Nickelodeon
Movies, which will debut in July 2010. Series’ creators Michael DiMartino and
Bryan Konietzko will serve as executive producers on the film.

This fall, Nicktoons
Network will be the on-air home for the show and will feature a September
Avatar event along with season three episodes. Additionally, Nicktoons will
offer fans a chance to get in on the Avatar game, asking them to tune in on
Fridays at 6:30 p.m. for episode-specific hints that will unlock exclusive
content. Avatar: Last Airbender—Book 3: Fire—Volume 4 will become available on DVD on July 29.

Jason Root, the senior VP
of Nick.com, said: “The launch of this multiplayer online game gives Avatar
fans the opportunity to immerse themselves in the story lines during and beyond
its tenure on air. This property has always had a deep online connection with
its audience and the game offers a natural extension of the franchise to keep
fans engaged with the property indefinitely.”

—By Jackie Stewart