Next Top Model Hosts Live Event in Sweden

STOCKHOLM: CBS Consumer Products has expanded the international reach of the Next Top Model brand with the Sweden’s Next Top Model Live fashion event.

The three-day event has been taped by TV3, which broadcasts the series in Sweden. The stunt allows fans of the show to catch up with the Top Model contestants, who will be interviewed on the main stage. Fans can also take part in free makeovers, strut the catwalk, get beauty advice from industry experts and find out how to break into the modeling industry.

Sweden’s Next Top Model Live follows on the heels of America’s Next Top Model Live in Toronto and Britain’s Next Top Model Live in London.

“At its heart, the Next Top Model brand is about making fashion accessible to everyone. Putting the franchise in a live setting is an engaging way of doing this and if the success of our London show is any indication, this is going to continue to be a hit,” said Liz Kalodner, the executive VP and general manager of CBS Consumer Products.